Alone, words seem sort of meager, but when you string them all together you can change the world. This idea was the heart of the Wordstock campaign, promoting Portland’s literary festival. It won a 2008 Rosey Award for Integrated Campaign.

TV

Wordstock | Words Change Everything

Radio





















Print ads and posters

Out of home

Guerrilla
These half writer's journal, half writing inspiration were hidden all around Portland for people to find and take.

The Wordstock logo brought to life as a red chair and placed at various locations across the city.

T-shirts

Mario's storefront window takeover